Cultivating The Bean

Let us take you on a journey through Central Vietnam: Buôn Ma Thuột's unique landscape, perfectly crafted for our coffee trees to thrive. The land is blessed by a rich cultural identity, with over 44 ethnic groups practicing their own ancient rituals and beliefs. Our coffee grows from 750 m to 1500m above sea level, watered by the Sêrêpôk River and nourished by the Gia Long waterfall. The Ede ethnic group is key to the region's history and closely connected to the land they inhabit. With their spiritual connection to nature, the Ede people consider coffee as a sacred treasure of the basalt land and as a gift of nature.