New Philosophy

At 96 Coffee, we are dedicated to delivering a unique and exceptional experience to our customers; every cup of our coffee tells a story and introduces a new experience with every brew. Let us introduce you to those new rituals and a new philosophy that elevate your daily routine and take you on a journey through the busy streets of London and a perfect flat white, narrow roads in Naples serving a strong shot of espresso and hidden spots in Hanoi with a traditional iced coffee - Cà phê Nâu. We want you to take your time with each brew, listen to our brewing playlist (96 Warm Tunes) and transport yourself to another place and practice mindfulness everyday for a new outlook on life. Our coffee experience is not 'quick and convenient'; using our traditional Vietnamese phin drip filter, you immerse yourself in a new ritual and must set aside time to brew your perfect cup and slowly extract the rich and bold flavours of our beans. Our coffee is a testament to the beauty and flavor of hand-picked beans. Cultivated in the heart of Buon Ma Thuot, Vietnam, these beans thrive at 750m above sea level, nourished by the Sêrêpôk River and Gia Long waterfall. With over 44 ethnic groups and a rich cultural identity, Buon Ma Thuot is a land of ancient rituals and beliefs that add to the flavour of every bean that grows there. As you explore this unique region and its rich cultural identity, you'll discover the deep connection between the Ede people and the land they inhabit. To them, coffee is not just a beverage, but a sacred treasure, a gift from nature itself